As site owners, Shropshire Council are looking at bringing forward high‑quality, design‑led riverside development in the heart of Shrewsbury town centre, the county town of Shropshire, set within the loop of the River Severn.

The former Riverside and Pride Hill Shopping Centres, together with the associated multi‑storey car park, bus station and surrounding land, present a 4‑hectare regeneration opportunity in a highly attractive waterfront location.

The masterplan sets out a vision for a new neighbourhood delivered through a potential mixed‑use development, incorporating office, residential, hotel, retail and leisure uses. This will be supported by high‑quality architecture and public realm, including a new linear park for the town, all within a vibrant riverside setting.

Over time, the redevelopment will help transform the Lower Town into a distinctive 21st‑century quayside, providing modern homes, quality office space, contemporary leisure facilities and bespoke retail, creating a dynamic and sustainable destination.

Smithfield Riverside is located in Shrewsbury, the county town of Shropshire. Recently Shropshire was named on ABTAs 10 global holiday destinations list.

It has direct train links to Birmingham, Manchester & Cardiff, and is in close proximity to the M54 Motorway and wider West Midlands regional network.

Locally, the site enjoys views over the River Severn and benefits from its proximity to the town’s centrally located rail station, as well as its bus station. Located within the characterful meander of the River Severn, the site is easily accessible by pedestrians and cyclists.

If you would like to arrange a discussion with a member of the project team to discover more about the opportunities the Smithfield Riverside provides please contact us using the form below and we will get back in touch with you quickly.